HJS Accountants can provide expert help and advice on all aspects of starting a business in the Southampton area – not only the finance and tax issues…

Having a vision for your business is fundamental. Your vision will inform every strategic decision you make, and you can crystallise this vision in a mission statement.

Ask yourself: where is the business going and what is its purpose? A mission statement allows you to define and articulate the purpose and aims of your organisation, giving staff a focus and direction, and allowing you to assess over time whether your objectives are being met.

Here are the four steps for a successful statement:

Step 1: Write it
Your mission statement should be a clear and concise account of the principles of your organisation - your business in a nutshell. It should include the nature of its work, the customer base it is intended to serve, and above all, its ultimate goal.
You may want to elaborate on the company's ethos and aspirations with details, but the key is to make sure that all of your points link back to the fundamental principles of the company.
Step 2: Communicate it
When you are up and running, staff and customers all benefit from knowing your mission statement. Make sure that employees are aware of the principles that inform it. A mission statement should promote a collective understanding of your business, both internally and externally.
Step 3: Use it
Your mission statement provides you with an opportunity to highlight those elements that set your organisation apart from others, affirming your place in the market. It should influence all kinds of decisions that you make, from launching new products and devising marketing campaigns to recruiting staff.
Step 4: Review it
Review your statement over time and continue to challenge it. This will help you to see whether you are reaching your targets, and whether the company's aims and principles have evolved.

If you are a start-up in the Southampton area and would like some expert advice, contact HJS Accountants.

Southampton Office

12-14 Carlton Place
Southampton
Hampshire
SO15 2EA

Tel: 02380 234 222

Winchester Office

6 Charlecote Mews
Staple Gardens
Winchester
SO23 8SR

Tel: 01962 842000

Reading Office

3 Richfield Place
Richfield Avenue
Reading, Berkshire
RG1 8EQ

Tel: 0118 9511 115

London Office

90 Long Acre
Covent Garden
London
WC2E 9RZ

Tel: 0203 470 0777